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Web Standards

Content for the Office of Head Start (OHS) is created by many organizations and individuals. Decisions made during content development affect our audience’s ability to find, understand, and use it. The Web and Communications Standards ensure consistent use of language, design, and styles across products, regardless of their authorship. Consistency in these matters is key to creating a unified voice for OHS, as well as complying with federal regulations. These choices are kept current using research into best practice and input from OHS and the National Training and Technical Assistance Centers Communications Workgroup, as well as evolving federal standards.

Video Specs

Follow these specifications when submitting video assets, including webinars and social media, to HSICC for processing.

Video Interpretation

Follow these guidelines when planning video interpreting for presentations, conferences, events, or webinars. Review best practices for presentation coordinators, speakers, and interpreters. 

Analytics Tracking

Explore requirements around analytics tracking for Office of Head Start websites and mobile application.

Accessing Google Analytics

National Centers can access web analytics for all pages and associated content from the HeadStart.gov Google Analytics 4 (GA4) account. This account reflects the corresponding data via the HeadStart.gov Drupal–GA4 property. Learn more about accessing and reviewing data related to the HeadStart.gov's website traffic.

Photo Submissions in Box

Follow these quality, asset management, and metadata tagging standards for each photo, illustration, graphic, or logo uploaded into the HeadStart.gov Image Library in Box.

Translation and Subtitles

For captioning in Spanish, follow the guidelines for captioning video and audio files in English. However, here are some additional guidelines for Spanish content.

Plain Language Requirements

Plain language is communication that your audience can understand the first time they hear or read it. We use plain language so people can find, understand, and use what they need. It's also the law!

Submission Form

Content producers for HeadStart.gov must complete a Submission Form, which acts as a guide to make sure all pertinent information is included for processing.

Media Release Form

Read this guideline to know when the HeadStart.gov Media Release Form is required.